World of Ghirelli | Discover Ghirelli's love for the rosary

Ghirelli® with Jonathan Roumie

UNITED BY
WHAT MATTERS

Ghirelli® and Jonathan Roumie share a love of the

Rosary and a vision of life rooted in faith, beauty

and authentic values.

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“ACT AS IF EVERYTHING DEPENDED ON YOU; TRUST AS IF EVERYTHING DEPENDED ON GOD.”

— St. Ignatius of Loyola

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EVERY GREAT STORY BEGINS WITH A CHOICE. GHIRELLI’S BEGAN WITH A FAMILY.

Before becoming a brand known around the world, Ghirelli® was the story of two young people who learned, through prayer, to transform pain into hope, hardship into opportunity, and faith into a way of living and working.

it was 1986

Alessandro and Cinzia were engaged and building their future together. They had just collected their passports for a private trip to Medjugorje and were driving home. That journey would never begin. On the way, their car was struck by a truck. In a matter of moments, everything changed. Alessandro's father was travelling with them. After days suspended between life and death, he died from his injuries. Cinzia was seriously injured, and her recovery was long and difficult. For Alessandro, these were days of profound grief. The loss of his father, Cinzia's suffering and the uncertainty of the future marked a decisive moment in his life. Yet at the very heart of that trial, a new strength emerged: the conviction that, through faith, suffering could become a path towards something greater.

after the tragedy

Adversity becomes Responsiblity

As if that were not enough, the world was shaken byvthe Chernobyl nuclear disaster.

The economic consequences of the tragedy hit the European food and agriculture sector hard, with sales bans, and Alessandro's family fruit and vegetable distribution business entered a deep crisis.

With his father's passing, Alessandro suddenly found himself responsible for the family business in a dramatic situation.

Before long, he and Cinzia were facing losses and debts of nearly half a million lire.

Guided Through Difficult Times

GUIDING FIGURES

In those difficult months, Alessandro and Cinzia met people who would accompany them and leave a lasting mark on their human and spiritual journey.

Father Nello, a priest who had lived close to Padre Pio since the 1950s.

Father Carlo, a priest endowed with extraordinary gifts.

Sister Pia, a cloistered Augustinian nun.

They became guiding figures, helping them look beyond hardship in the light of faith.

The Moment Everything Changed

A NEW MISSION

It was during this time that an event occurred which would change the course of their lives. One evening, over dinner at Alessandro's family home, with his mother and Cinzia, then still his fiancée, present, Alessandro had an experience he understood as a profound sign connected to Padre Pio's intercession. From that evening, a clear conviction took root within him: to devote his life to creating Rosaries. An unexpected insight. A path he had never imagined. Cinzia immediately understood the meaning of that call and chose to share the new journey with him. Together, they placed their full trust in this new mission.

MAY 1988

They married in May 1988. That month would become symbolic for their family. Alessandro and Cinzia wanted the official founding of Ghirelli® to take place in the same Marian month, a choice imbued with deep meaning. Their family and their company would grow together. They went on to have seven children, all of whom are now involved in the life of the company and play a leading role in shaping its future. They carry forward the same values passed on by their parents: faith, a passion for beauty, responsibility, humility and a love of work well done. This is why the heart of Ghirelli® is not simply an entrepreneurial story. It is a family story.

The challenges seemed far greater than the resources of a young couple, yet every obstacle became an opportunity to grow, learn and move forward with faith and surrender. Year after year, that small venture, born from nothing, became an internationally recognised brand and a point of reference in Rosary design. Guided by genuine passion and a constant pursuit of beauty, Alessandro and Cinzia reinterpreted the Rosary through a distinctive style that brings together tradition, art and Italian craftsmanship.

FROM THE FAMILY GARAGE TO THE WORLD

Today Ghirelli® is an exclusive supplier to the Holy See, creating Rosaries intended as official gifts for occasions of particular significance. Leading cultural and artistic institutions around the world have turned to Ghirelli to create unique pieces capable of telling their story through the Rosary. Museums, shrines, cathedrals and international institutions have chosen the brand's artistic sensitivity and masterful craftsmanship. A pursuit of beauty so profound that it has also drawn the attention of organisations from entirely different worlds, including international fashion and design.

BEAUTY
AS AN
EXPRESSION
OF FAITH

Ghirelli® has never regarded the Rosary as merely an object. It has always seen it as a form of art. An expression of Italian creativity. A symbol capable of speaking across cultures. As the brand expanded internationally, Ghirelli® USA was established: a strategic presence in the United States dedicated to developing the American market and building relationships with clients and international partners. From the small enterprise founded in 1988 grew a brand recognised around the world. Yet the principle has remained unchanged. Every creation is born from the same conviction that has guided Alessandro and Cinzia from the beginning: beauty can be an expression of faith. And a united family can transform a dream into a story made to endure.

WE BELIEVE BEAUTY CAN BECOME A BRIDGE BETWEEN THE VISIBLE AND THE DEEPEST DIMENSION OF THE HUMAN PERSON.

THE ROSARY IS NOT SIMPLY AN OBJECT WE HOLD IN OUR HANDS

IT HELPS GUIDE THE HEART TOWARDS TRUE JOY

We believe beauty can draw people closer to faith. That an object can hold a story. That design can become prayer. That Italian craftsmanship can speak a universal language. Every Ghirelli® creation is born from the meeting of hands, heart and spirit. Designed to endure. To be lived with. To be passed down. For us, the Rosary is not an accessory. It is a companion for life. It is memory. It is hope. It is identity.

For nearly forty years, we have been building a bridge between tradition and the future, between art and spirituality, between people who, though living in different cultures, recognise in the same values a shared sense of belonging. Ghirelli® does not simply create products. It builds relationships. Because every Rosary that leaves our workshop becomes part of someone's personal story. And it is there that our work finds its truest meaning.

Our Values

SIX PRINCIPLES. ONE IDENTITY - VALUES ARE NOT WORDS TO BE DECLARED. THEY ARE THE CRITERIA BY WHICH WE CHOOSE, DESIGN AND BUILD RELATIONSHIPS.

THE TRUE VALUE OF A CREATION IS NOT MEASURED ONLY BY WHAT CAN BE SEEN - IT IS MEASURED BY WHAT IT CAN CONVEY

Faith

Faith is the origin of Ghirelli® and the principle that guides its choices. It is not a theme applied to communication, but the foundation of our daily work. Every Rosary is created to support prayer and accompany people on their spiritual journey.

People

We believe the value of a company is measured not only by the results it achieves, but above all by the quality of the relationships it is able to build. For this reason, we foster a culture founded on respect for human dignity, a strong work ethic and the development of talent. Values inspired by the Catholic faith and deeply rooted in our identity. For us, every person is a gift and every relationship a responsibility.

Family

Family is more than the source of our beginnings. It is the model by which we live the company every day. Trust. Responsibility. Respect. Sharing. Values reflected in every choice and carried forward today by the second generation of the Ghirelli family.

BEAUTY IS A FORM OF MEANING.

Beauty

Every proportion, material, color and finish is studied so that the Rosary may stir emotion even before it is explained. We believe authentic beauty, accompanied by elegance, can create silence, attention and recollection. This is why it is not decoration: it can become a path towards the transcendent.

Italian Mastery

MADE IN ITALY AS A RESPONSIBILITY. For Ghirelli®, Made in Italy is a promise: • quality • authenticity • culture • timeless beauty • creativity and elegance

ALLOWING TRADITION TO LIVE ON

Innovation

Innovation does not mean moving away from tradition, but opening it to new possibilities. Ghirelli® explores forms, materials and ways of use that bring the Rosary closer to contemporary life without diminishing its spiritual value. Every innovation must answer a real need while preserving the authenticity of the symbol. Rosalet®, the first Rosary Bracelet®, is the most recognisable expression of this vision.